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Project Profiles

We guide and support our clients from beginning to end for every project. Below are a few samples of our work and how we’ve helped our clients.

Education Marketing Strategy & Program Management

Robert Wood Jonhson Foundation

Achieving Healthy Schools for All Kids in America

MMS worked with RWJF to convene A Working Forum on Healthy Schools in March 2016, with the goal of exploring systems-level work to make healthy school environments the norm and not the exception in the United States. Prior to the event, MMS worked with RWJF to host three community-level workshops on healthy schools that used a “design-thinking” methodology in which these community workshops called forth the... Read more
Action for Healthy Kids

Action for Healthy Kids

Action for Healthy Kids Needed a way to capture and share the learnings from, and impact of, its efforts. MMS developed a series of Field Reports with highly readable stories about what was being done at the school building, district, community, and state levels, including specific strategies, approaches, and lessons learned by those working on the front lines to improve student nutrition and physical activity... Read more
American Heart Association

American Heart Association

The American Heart Association (AHA) launched a School Challenge around its online Be the Beat program to encourage students to learn what to do if they see someone suddenly collapse: call 911 and perform lifesaving, Hands-Only™ CPR by pushing hard and fast in the center of the chest. MMS helped the AHA reach schools by providing targeted marketing to educators via an email marketing campaign and provided copy,... Read more
Assessment Provider

Assessment Provider

An Assessment Provider needed to project—with more accuracy—the demand for its assessments along with insights into market opportunities to ensure that its products were on target. MMS developed a customized set of surveys, screened prospects, and conducted surveys with district- and building-level administrators. MMS compiled and analyzed the results, presenting the client with a report indicating where... Read more
Christopher Columbus Awards

Christopher Columbus Awards

MMS worked with a group of leading U.S. foundations, whose goal was to get more students involved in STEM, to create the Christopher Columbus Awards program — a national in-school competition that combined STEM with community problem solving in a real-world setting. MMS managed all marketing and implementation from start to finish and was responsible for generating participation and enrollment in the... Read more
Fuel Up To Play 60

Fuel Up to Play 60

MMS has supported several Fuel Up to Play 60 funding initiatives for schools that promote health and wellness, leveraging our custom-designed online system/infrastructure for identifying, selecting, distributing, and monitoring the implementation and results of school-based grants. The system includes a highly customizable online application and review/selection system, which is linked to a robust school-market... Read more

NFL FLAG-In-Schools

GENYOUth and the NFL work together to encourage kids to get active for 60 minutes a day and through their successful NFL FLAG-In-Schools program, they have made it possible for thousands of schools across the country to receive NFL FLAG Football kits. MMS provides project management and support on kit placement, measurement and evaluation, marketing, and the creation of new digital NFL FLAG-In-Schools training... Read more
Religious Publisher

Religious Publisher

A leading publisher of religious curriculum needed help gathering customer feedback in preparation for a complete redesign of a basal program for parish religious education programs. MMS planned, organized, and implemented a series of “blind” product evaluations. The feedback and information from these in-depth evaluations, delivered through a presentation to the company as well as in a written report,... Read more
Robert Wood Jonhson Foundation

Robert Wood Johnson Foundation

Since 2007, MMS has supported RWJF’s Childhood Obesity Prevention team, and, more recently, the Healthy Children, Healthy Weight theme by providing strategic planning/consulting, program development support, formative data gathering, and planning/managing various convenings. These include gatherings of grantees, grant selection panels, design-thinking sessions, and national forums of experts, policy makers,... Read more

The Wellness Impact: Enhancing Academic Success through Healthy School Environments

The Wellness Impact: Enhancing Academic Success through Healthy School Environments is a national issue-framing report about the links between nutrition, physical activity, and academic success. MMS developed the report on behalf of GENYOUth and its partners, working closely with academic, government, education, and health and wellness experts in the process. MMS also produced several briefs based on the... Read more
Verizon Thinkfinity


Thinkfinity.org was a comprehensive program and online portal from the Verizon Foundation to thousands of standards-based, grade-specific K–12 lesson plans, student materials, and other educational resources created in partnership with leading educational organizations. MMS provided support for Thinkfinity for many years, including an outreach management team of coordinators to facilitate the rollout of the... Read more

Verizon Innovative Learning app challenge

Verizon wanted to create more awareness and engagement with teachers and students around its app challenge. MMS conducted targeted, personalized outreach to educational associations and nonprofit organizations with a member base that would benefit from engaging in Verizon’s app challenge. MMS aided in increasing app challenge participation among nonprofit organizations by 56%. Additionally, the app... Read more

Custom Software & Digital Solutions

AdCap Logo

AdVenture Capital

AdVenture Capital encourages, trains, supports, and rewards students aged 13+ for their social entrepreneurship on behalf of healthy schools and youth. MMS developed a highly interactive, mobile-friendly digital platform for the program, which was launched in spring 2015 after 18 months of rigorous formative research and testing — including co-creation efforts with students. MMS also helps to administer the... Read more
Dairy Management Inc

Dairy Management Inc.

To better track and manage relationships, programs, and activities in schools nationwide, MMS helped Dairy Management Inc. plan, develop, and implement School Market Access (SMA), a proprietary customer relationship management, funds administration, and data analysis system. SMA supports Dairy Management and a network of nearly 20 state and regional dairy councils by providing access to real-time data in nearly... Read more

GENYOUth/50 State Report

GENYOUth needed a way to share the reach and engagement of its health and wellness programs on a state-by-state basis. With more than seven years of program data, in-depth information about participating schools, and leveraging the latest technology for data visualization, MMS created a dynamic snapshot of the engagement and reach of GENYOUth programs in districts and schools across the United States. GENYOUth... Read more
Fuel Up To Play 60

GENYOUth/Fuel Up to Play 60

MMS has supported several funding initiatives for schools that promote health and wellness, leveraging our custom-designed online system/infrastructure for identifying, selecting, distributing, and monitoring the implementation and results of school-based grants. To date, the system has been used to successfully distribute and track nearly $27 million in mini-grants provided to schools by GENYOUth/Fuel Up to Play... Read more
No Kid Hungry

No Kid Hungry/Share Our Strength

Share Our Strength provides grants to partner organizations that are best positioned to provide access to healthy food in their states. Using the powerful EdReach platform, MMS created a robust grant portal that allowed Share Our Strength to manage eight grant programs that were offered nationally or customized for individual state partners. Grantees used the portal to apply for grants, view decisions, and... Read more

Presidential Youth Fitness Program (PYFP)

When PYFP found that its website was not performing as expected with key audience groups, it turned to MMS’s marketing and digital teams to assess where the barriers might be and to expand and enrich the content on the site. After interviewing PYFP staff about the feedback they’d received from educators, MMS designed and revamped the website architecture and template layout, including new navigation that... Read more

Customer & Product Support

MyOn Reader

Capstone Digital’s myON® reader

  Capstone Digital needed help supporting its fast-growing customer base and increasing the utilization of myON reader, its online literacy program.   The MMS team worked with customers to troubleshoot issues that could have hampered utilization and offered creative and actionable ideas to help teachers use myON reader more effectively with their students. MMS helped Capstone Digital reach... Read more
Disney Educational Productions

Disney Educational Productions

Wanted to transition from selling its educational video products through a national catalog distributor to a dedicated direct sales force focused on selling to schools. MMS provided a dedicated inside sales team plus customer service support for all sales channels including independent representatives, distributors, and online customers. As digital media evolved, the inside sales team at MMS also negotiated... Read more
Learning Ally Logo

Learning Ally

Learning Ally needed help reentering the education market. MMS assembled an inside sales team to focus on renewing existing customers and developing new customers in smaller school districts, which allowed Learning Ally's existing sales team to explore previously untapped markets and open new opportunities for growth. MMS hired, trained, coached, and managed the inside team, while Learning Ally provided... Read more
Teaching Strategies

Teaching Strategies, LLC

  Needed a partner it could rely on to deliver customer and technical support services for its early childhood print curriculum and online assessment program—effectively and quickly.   MMS provided extensive customer support services; showcased Teaching Strategies products, programs, and services; drove utilization; processed orders; and kept the Teaching Strategies name on top of customers’... Read more

The Leukemia & Lymphoma Society (LLS)

Wanted to expand its school-based fund-raising programs and needed outreach representatives experienced in and knowledgeable about the K–12 school market. MMS assembled an outreach team to recruit schools that had never participated or were not currently participating in the Student Series Fund-Raising Campaign nationwide. In addition to working with LLS at the national level, MMS worked collaboratively... Read more