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Blocks Rock! is a competitive educational game designed to improve spatial ability and other STEM skills for students ages 4 and up. Blocks Rock! came to MMS with the goal of expanding their consumer-facing product into the elementary education market as a fun and engaging way to introduce STEM to Pre-K to grade 3 students. Their product uses gamification and friendly competition to help students build computational thinking, and communication and collaboration skills.

In January of 2020, MMS began working with Blocks Rock! to test a direct-to-school marketing and sales program. The program launched in February 2020. Due to the COVID-19 pandemic, however, efforts were suspended, and the team worked quickly to revise strategy and pivot to a product giveaway program.

What we did.
  • Helped the client shape a brand identity to fit the education market.
  • Designed and implemented a targeted multi-channel marketing communications campaign and media relations program.
  • Created educator materials, downloadable resources and two audience-tailored landing pages.
  • Created and implemented a COVID-19 relief grant program to distribute free Blocks Rock! kits to support students in high-need communities in Indiana.
  • Produced a special Blocks Rock! At-Home video series using Facebook Live with tips for parents on using block play to support STEM skill development in a fun, engaging way.
  • Designed a marketing dashboard to track engagements, media impressions and sales efforts to measure ROI in real time.
  • Integrated communications and marketing efforts generated over 60 million media impressions, 3,600 direct engagements with a prospecting list of teachers and a 7.8% open rate.
  • Placed 1,000 Blocks Rock! kits with students and families in high-need school communities.
  • Secured live interviews on ABC, FOX and NBC affiliates.
  • Created an opportunity pipeline of 980 qualified leads from a prospect list of 13,000 educators, a 7.5% conversion rate.




Tracks engagements, media impressions and sales efforts to measure ROI in real time.

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