Key Considerations to Creating a Dynamic Virtual Event
In a world of virtual event burnout, what is the best approach to stand out, capture the interest and attention of your audience, and create a memorable experience to advance your organization’s goals? Over the past 24 months, we have…
Five Tips for Marketing Your Education Product or Service
The education industry is full of innovators with new products and solutions being introduced regularly. In 2020, the industry saw sizeable increases in investment across nearly every product category, mostly to help meet the changing needs of districts, schools and…
Back-to-school Planning: Get Started with These Five Tips
Seems impossible, but yes, education marketers, it’s time to start your strategic planning to capitalize on the back-to-school season. Educators are planning for the new school year and with all the changes in education in the last 14 months, there…
The American Rescue Plan: Q&A
On the heels of the CARES Act and the Education Stabilization Fund (ESF) comes the American Rescue Plan (ARP), recently signed into law by President Biden. With an allocation of $182 billion earmarked for education, the ARP offers significantly more…
Consequences of At-Home Learning during COVID
Though the final months of the 2019–2020 academic year were spent teaching and learning through a screen, many parents, students, and educators remain unprepared to complete the fall semester virtually. As remote learning continues in the current school year, the…
