The Impacts of COVID on Education: What Does the Research Say?
Since the pandemic began in March 2020, students, educators, parents and community leaders have dealt with tremendous upheaval in their daily lives, both in and out of the classroom. And while we all still hope for a more “normal” school…
Five Tips for Marketing Your Education Product or Service
The education industry is full of innovators with new products and solutions being introduced regularly. In 2020, the industry saw sizeable increases in investment across nearly every product category, mostly to help meet the changing needs of districts, schools and…
5 Tips for Building Your Back-to-School Marketing Plan
Seems impossible, but yes, education marketers, it’s time to start your strategic planning to capitalize on the back-to-school season. Educators are planning for the new school year and with all the changes in education in the last 14 months, there…
The American Rescue Plan: Q&A
On the heels of the CARES Act and the Education Stabilization Fund (ESF) comes the American Rescue Plan (ARP), recently signed into law by President Biden. With an allocation of $182 billion earmarked for education, the ARP offers significantly more…
Consequences of At-Home Learning during COVID
Though the final months of the 2019–2020 academic year were spent teaching and learning through a screen, many parents, students, and educators remain unprepared to complete the fall semester virtually. As remote learning continues in the current school year, the…
