5 Tips for Building Your Back-to-School Marketing Plan
Seems impossible, but yes, education marketers, it’s time to start your strategic planning to capitalize on the back-to-school season. Educators are planning for the new school year and with all the changes in education in the last 14 months, there…
The American Rescue Plan: Q&A
On the heels of the CARES Act and the Education Stabilization Fund (ESF) comes the American Rescue Plan (ARP), recently signed into law by President Biden. With an allocation of $182 billion earmarked for education, the ARP offers significantly more…
Consequences of At-Home Learning during COVID
Though the final months of the 2019–2020 academic year were spent teaching and learning through a screen, many parents, students, and educators remain unprepared to complete the fall semester virtually. As remote learning continues in the current school year, the…
Education Marketers: Seeking Answers from the Magic 8-Ball in the Age of COVID?
During these last few weeks, the question on everyone’s mind has been–when will things go back to normal? Answering with any certainty is like shaking a Magic 8-Ball, turning it over to see which of the 20 possible answers have…
Helping Educators through the Coronavirus Closures – 6 Ways to Pivot Your Education Marketing and Communications Strategy
Schools around the country may be closing because of coronavirus (COVID-19), but thankfully in today’s digital world, learning doesn’t need to stop. If your organization supports teachers and students with online resources and tools that can be used in a…
