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MMS Education Offers Free Webinar on Measuring CSR Education Programs

“If It Isn’t Measurable . . . Is It Successful?”

Tuesday, April 24 at 1:30 p.m. – 2:30 p.m. ET – View Here

In this free webinar, MMS Education and partner GENYOUth join Engage for Good to  share real-world insights on using data to demonstrate efficacy and drive investment in CSR programs in schools and communities.

MMS Education works with clients to help reach, engage, and measure impact in the education market and, since its founding in 1977, has developed, activated, and managed significant CSR programs in education. Working together, MMS and GENYOUth have forged and grown impactful programs and initiatives around creating student-led cultures of wellness in our nation’s schools. They’ve done so by engaging leading corporations and foundations who share like goals to support key initiatives, measure and evaluate results, and leverage learnings to sustain success.

Led by MMS Education’s Karen Ellis, who will be joined by Ann Marie Krautheim, President & Chief Wellness Officer of GENYOUth, this webinar will offer insights into:

  • The formative work, quantitative research, and follow-up that goes into launching any successful CSR effort
  • The importance of using data to “tell a story” and create a compelling narrative — for partners, funders, stakeholders, and the public
  • The ultimate satisfaction of demonstrating tangible impact

In addition, they will touch on:

  • Case studies of impactful CSR partnerships: Fuel Up to Play 60, AdVenture Capital, and NFL Flag-in-School initiatives
  • A partnership that speaks to the growing Hispanic/Latino student population
  • An initiative that empowers girls as social entrepreneurs around nutrition and physical activity
  • How these and other GENYOUth partnerships demonstrate the importance of different types of measurement approaches to shape, improve, promote, and sustain CSR initiatives


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Karen Ellis builds and maintains key client relationships and oversees new business development at MMS Education. Her primary areas of focus include strategic planning, research, strategic communications, and project launches. Much of her recent work has focused on school health programs, and child and school wellness programs, and she also has extensive expertise and experience bringing CSR programs into schools. Ellis has chaired and served on several National Science Foundation review panels for Informal Science Education grants in media and technology. She has also earned several distinguished achievement awards from the Association of Educational Publishers and an Emmy Award as co-executive producer of a live videoconference that aired nationally on PBS titled “TV and Teaching Science.”



Helping to lead this national youth-wellness and empowerment nonprofit established by National Dairy Council and the National Football League, Ann Marie Krautheim, MA, RD, establishes thought leadership, exercises influence, empowers youth to drive change, and establishes solid partnerships with leading health, nutrition, education, government, and business leaders to advance youth wellness. GENYOUth’s signature program is Fuel Up to Play 60, the nation’s largest in-school health and wellness initiative, now in 73,000 schools. Previously, as Senior Vice President for Nutrition Affairs at National Dairy Council, she led efforts to educate and partner with thought leaders and organizations in the public health, education, fitness, and nutrition communities to advance children’s health and wellness. She played an integral role in the development and evaluation of Fuel Up to Play 60, the in-school nutrition and physical activity program launched by National Dairy Council and National Football League (NFL), in conjunction with collaborative efforts with health, education, government, and nutrition partners to improve nutrition and physical activity in schools.


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