MMS and Interactive Educational Systems Design (IESD) Announce New Partnership
Philadelphia, PA (January 10, 2022) — MMS, an education-focused communications, research and marketing agency, and Interactive Educational Systems Design (IESD), an education-focused research and strategic market and product planning firm, are pleased to announce a new strategic partnership to provide the education sector with a robust set of research services.
In the education space, market intelligence and research play an increasingly significant role in product and program design and in the development of marketing and communication strategies. With IESD and MMS joining forces, MMS will be poised to more fully support the wide range of research and insight needed by organizations serving today’s education market.
“We are thrilled to join MMS and look forward to continuing to provide clients — new and existing — with thoughtful, rigorous and objective research insights to help them meet their goals,” said Ellen Bialo, Cofounder and President of IESD.
Beginning in January 2022, the newly expanded research team at MMS will broaden its capabilities in the areas of qualitative and quantitative research, product evaluations and reviews, white papers, competitor analysis, user testing and product design to support marketing and communication needs for clients.
“This new collaboration will help us more comprehensively address and meet the needs of the market. We are excited about the expansion and look forward to continuing to enhance our capabilities,” said Suzanne Caimi Lynn, President of MMS.
To discuss research, marketing or communication needs with a member of our team, visit the MMS website to book a meeting.
Founded in 1984, IESD serves the pre-K–12 and higher education publishing and technology market. The company specializes in quantitative and qualitative research and analysis to support product development and marketing efforts, including surveys, focus groups, in-depth interviews, competitive market analysis, literature reviews and more.
MMS, certified as a women-owned business by the Women’s Business Enterprise National Council (WBENC), works with organizations to help them make a positive impact in the lives of students, teachers and administrators. For more than 40 years, the company has collaborated with clients to build and deliver customized strategies, research, marketing communications and digital solutions. Learn more at mmseducation.com.