The Power of Effective Customer Service In The Education Market
What makes for a loyal education market customer? The answer doesn’t just hinge on the quality of the education product you’re selling, but also on the effective customer service you provide to backup your product. In today’s competitive education market,…
How to Build Participation in Your School Program
So, you’ve developed a new educational program. Great! Your hard work is paying off and now you’re almost at the finish line. Your last barrier to success? How will you get people interested enough to participate? This includes parents, faculty…
What’s Happening In The School Budget Cycle In September?
The beginning of September can be very hectic for educators and administrators with the start of the new school year, settling into classrooms and getting to know a whole new set of students. But, as the month goes on the…
Looking Globally for Ways to Define and Improve Well Being
In June 2017, I had the privilege of joining a group of 25 architects, urban planners, policy makers and activists on a learning journey to Copenhagen to explore how the world’s “most livable city,” has used public spaces to build…
Educators as Superheroes: How to Make Educators Using Your Program Feel Like Stars
Educators often feel undervalued and under-appreciated. As a nonprofit looking to support educators and their students, it’s important for you to leave a positive impression about your product or program in order to get educators on your side from the…
How to Keep Participants Engaged In Your Education Program
1. Know your audience The first rule when you’re formulating any part of your education program is to always keep your audience in mind, whether you’re designing program elements or a marketing message. If it’s helpful to you, keep profiles…
What’s Happening In The School Budget Cycle In August?
To help you navigate the complex, and often daunting, school budget cycle, we’ve put together our School Budget Cycle Monthly Blog Series. In this series we’ll share info each month on what’s happening in schools, the stage they’re in in…
How to Recognize Educators
Educators are going above and beyond when they invest their time and energy in any activities that are outside of their normal day-to-day routine. That’s why it is paramount to recognize their efforts and make them feel valued for participating…
Before You Market to Schools Here Are 4 Questions to Ask Your School Mailing List Provider
At some point in time, almost all those marketing to educators will work either directly or indirectly with a list provider. List providers in the education market offer a lot of variety, ranging from traditional direct mail and email lists…
Key To Educational Software Design: Know Your Audience
If you’re reading this article, you’re probably thinking, “Tell me something I don’t know.” Of course, you’re supposed to know your audience. You may know yours well. This does not mean you can skip the important step of gathering user…
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