Educators as Superheroes: How to Make Educators Using Your Program Feel Like Stars
Educators often feel undervalued and under-appreciated. As a nonprofit looking to support educators and their students, it’s important for you to leave a positive impression about your product or program in order to get educators on your side from the…
How to Keep Participants Engaged In Your Education Program
1. Know your audience The first rule when you’re formulating any part of your education program is to always keep your audience in mind, whether you’re designing program elements or a marketing message. If it’s helpful to you, keep profiles…
What’s Happening In The School Budget Cycle In August?
To help you navigate the complex, and often daunting, school budget cycle, we’ve put together our School Budget Cycle Monthly Blog Series. In this series we’ll share info each month on what’s happening in schools, the stage they’re in in…
How to Recognize Educators
Educators are going above and beyond when they invest their time and energy in any activities that are outside of their normal day-to-day routine. That’s why it is paramount to recognize their efforts and make them feel valued for participating…
Before You Market to Schools Here Are 4 Questions to Ask Your School Mailing List Provider
At some point in time, almost all those marketing to educators will work either directly or indirectly with a list provider. List providers in the education market offer a lot of variety, ranging from traditional direct mail and email lists…
Key To Educational Software Design: Know Your Audience
If you’re reading this article, you’re probably thinking, “Tell me something I don’t know.” Of course, you’re supposed to know your audience. You may know yours well. This does not mean you can skip the important step of gathering user…
What’s Happening In The School Budget Cycle In July?
School budget cycles differ from those of other industries. They can be complex, and even daunting at times. It’s often a long process with schools planning their budgeting a full year before they’re ready to purchase. To make your efforts…
Why Should Curricula and Assessments be Created in the Native Language of English Language Learners (ELL)?
When you are trying to get your organization’s program into schools, it’s important to make sure that you are able to get teachers and students to use your program so that it can remain in place for many years to…
What’s The Key To Successfully Selling Your Custom Education Solutions?
The biggest key to successfully promoting your custom education solutions is to speak to educators the right way - so they will listen. Here's how you can solve this one major communication factor to make headway with your selling your…
Why Marketing To Schools Is Harder Than You Think
Even though there are countless resources available to marketers to help them develop strategies and campaigns, it’s not as simple as one might think. Every campaign is different, not to mention the skills needed to manage the project and successfully…
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