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by Stacey Moyers, Sr. Vice President, Client Services, MMS Education You’ve seen the story. Most Americans are not using their vacation days. I’m proud to say that this summer my husband and I not only used the days, but we…

In the education industry, countless products, programs, and services vie for attention. This variety of options benefits both educators and students alike. But as a company providing those products and programs, it can be hard to break through the noise…

As with anything, your marketing efforts can become stale over time. Maybe you’re starting to notice that your campaigns aren’t doing as well as they’ve done in the past. Or, you’ve been charged with coming up with new, fresh ideas…

It may seem like once you get your product or program inside of the school building your job is done, but it is equally important that you continue to work to win over the audiences inside the building—the students and…

Email marketing is a very important aspect of a business. A successful email marketing campaign can extend your reach, generate leads, make you money, and demonstrate your company’s thought leadership. The following tips can help you create and implement an…

Modern education marketing is a much more taxing task than in previous times. People in the world today have short attention spans. We want things now, and we don’t have a lot of time to look for information. Instant gratification…

Define the problem you are trying to solve Understanding your specific goal will help you utilize the most strategic ways of marketing and save you time, energy, and money. Looking at your data and interviewing both employees and fans can…

To help you navigate the complex, and often daunting, school budget cycle, we’ve put together our School Budget Cycle Monthly Blog Series. In this series we’ll share info each month on what’s happening in schools, the stage of the budget…

Marketing and advertisements often use stories to convey the message of their brand and showcase products in practical use. To create a strong storytelling culture, you first need to attract and further entertain your audience, in this case, educators. The…

1. Understand the need to rebrand Rebranding is a long process and a lot of work, so it’s important to know when it’s necessary. Basically, when people don’t fully understand what a company or organization does or what they stand…