Marketing Educational Services Requires a Multigenerational Approach
Marketing educational services to schools often requires a multi-audience, multi-generational perspective. Keep in mind that your services will be purchased, implemented, and used by Baby Boomers, Gen Xers, Millennials, and Gen Zs. Purchasers are likely to be administrators, school boards,…
OMG…They Really Fixed My Problem!
Susan Meell, CEO A recent, personal experience brought home the incredible importance of outstanding customer service and the way it can make a significant impact on brand loyalty and sales. While most companies brag about their great customer service, my…
What I Learned About Digital Marketing in Education from the Digital Summit in Philadelphia
With almost 10 years of experience in the education industry, I’ve seen digital marketing approaches come and go, and it’s always interesting to me to see what techniques other marketers are utilizing to reach their audiences. I enjoy learning from…
Content, Content, and More Content: What I Learned at the 2018 American Marketing Association Nonprofit Marketing Conference
Katie Ottaggio, Senior Marketing Manager This year's AMA Nonprofit Marketing Conference included two days jam-packed with valuable insights from nonprofit industry experts. The opportunity to listen to and learn from these professionals was enlightening, and I came away from the…
3 Tips to Improving ROI with Email Marketing from Philly’s Digital Summit
The 2018 Digital Marketing Summit in Philadelphia brought together hundreds of seasoned marketers, strategists, and designers to share ideas about the latest marketing trends and learn best practices from each other over the course of two days through networking, presentations,…
The ABC’s Of Education-Focused CSR Programs
Employee engagement and corporate social responsibility (CSR) are two important cornerstones of any corporation. Study after study demonstrates the benefits of social responsibility when it comes to employee engagement, as well as the growing need for corporations to take an…
My Key Takeaways from Philly’s Digital Summit – Debra Jean Mercer
By Debra Jean Mercer, Marketing Communications Manager As Marketing Communications Manager, I work to ensure that I am overlooking nothing, thinking creatively and strategically, and considering every detail. I've "cooked up" my key takeaways from Philly's Digital Summit into a…
Why Corporate Social Responsibility Is Important To Your Bottom Line
Corporate social responsibility (CSR) is your corporation's proactive and strategic means of engaging with the surrounding community to make a positive impact on the environment, institutions, and individuals within it. It generally applies more to the efforts you consciously make…
The 2018 Fuel Up to Play 60 Student Ambassador Summit
About 10 years ago, Dairy Management Inc. — a trade organization that promotes the consumption of dairy products — asked MMS Education to help them develop a program that would increase physical activity and healthy eating in youth across the…
Need to Measure the Impact of Your CSR Programs? Ask Yourself These Key Questions
Corporate social responsibility (CSR) programs are very important, and their impact can be tremendous. As you move forward with your organization's program, you can easily measure its impact by asking three simple questions. This will ensure you're at the leading…
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