Knowledge connects sales and support programs
with your goals in the education market.
Success doesn’t just happen. Selling to schools and supporting teachers and administrators at the Pre-K-12 and university levels, requires insightful strategies, compelling ideas, and the ability to respond quickly to changing priorities and budgets.
When selling to schools, we can help you reach and engage prospects, support your customers, and report the metrics that are most important to your business.
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Whether it’s helping your customers, supporting your sales team, or closing direct sales, we begin by developing a customized program designed to reach your specific goals. We build and manage an inside team dedicated to your project and can help you by:
- Providing customer support, technical support, and even order-processing services (Read our case study.)
- Identifying and qualifying leads for your sales team to increase awareness, find new prospects, and develop relationships with them
- Nurturing warm leads through the sales funnel
- Introducing your product or program, recognizing the education market’s unique sales cycles
- Expanding opportunities for upselling and cross-selling
- Helping you build a community of engaged customers to drive utilization of your educational products, services, or programs
We can help you with a dedicated inside team, a focus on implementation, and meaningful reporting.
A dedicated team for selling to schools
Your team at MMS Education is dedicated to your program and your program only, working in your name—because we’ve learned that dedicated, seamless teams are more effective. They become experts in your products, services, and programs, and are able to communicate with your customers effectively—to sell, provide technical support, drive utilization and customer retention, and build the ongoing one-to-one relationships that form a solid foundation for your business.
Our team can help you create and implement education sales and support programs that appeal to customers across the education market, from Pre-K through graduate study:
- Educators
- Administrators
- Teachers
- Students
- Community leaders
- Parents
A focus on implementation
Many factors shape a sales or customer support strategy, including budget, timing, capabilities, and goals. And when selling to schools and supporting teachers and administrators, one of the most important factors for success is implementation. We’ve been working directly with educators for 35 years and have a thorough understanding of what resonates with them, the important role of influencers and committees in making purchase decisions, and the need to respond quickly to market opportunities.
Measuring sales and support efforts
Every program yields data about lead generation, conversion rates, sales, market penetration, utilization, customer retention, and other measures of success. But we know the data itself means little out of context.
That’s why it’s important to measure the results of sales and sales support efforts as they relate to your goals. To do this, we can utilize your information management or CRM system. We also offer a proprietary platform—EdReach.info—to transform performance data into information you can use.
To learn more about EdReach and MMS Education’s Total Information Management system, click here.
To learn more about how our approach also works for outreach programs offered by not-for-profit organizations, click here.