GENYOUth set out to create a program to empower passionate students to address the health and wellness issues they observed in their schools and communities. Throughout the research and pilot phase of the program, MMS served as an industry expert and advisor to the program team and upon launch, created a dynamic platform.
Along with founding sponsor SAP, GENYOUth wanted a digital platform where enterprising students could create and submit their project plans for funding and support. The platform would also need to provide educators, volunteer mentors and program administrators with tools to review, approve and support the innovative ideas of these developing young leaders. MMS led the user experience design and built the platform for the AdCap digital home, as well as developing resources, marketing and communications to support educators whose students participate in the program.