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GENYOUth creates school and community-based programs designed to help young people achieve their full potential. The organization works in collaboration with a wide range of corporate partners to tackle challenges ranging from COVID school feeding programs to fitness to nutrition to youth-driven social impact.

Since 2010, MMS has served as GENYOUth’s strategic partner in a variety of projects, including its flagship program Fuel Up to Play 60, AdVenture Capital, NFL Flag-In-Schools, Partner Reports, Leadership Roundtables, Healthier School Communities Report and Forums, and most recently the COVID-19 Emergency School Meal Delivery Fund.

How we partner.
  • Provide strategic thinking and planning to shape program ideas and concepts into viable, successful school and community-based programs.
  • Conduct research and produce industry insight reports about education and youth trends while elevating youth voice.
  • Manage social impact programs on behalf of GENYOUth and its corporate partners.
  • Build and implement educator awareness programs and design marketing campaigns to engage educators through targeted email, social media marketing campaigns and influencer programs.
  • Administer grant programs to ensure funding is awarded to schools efficiently and accurately.
  • Provide operational support, including database management, website support, digital marketing analytics and program impact reports.
Evidence of impact.
  • Established Fuel Up to Play 60 in over 73,000 schools, reaching more than 38 million students.
  • Launched and grew Grab and Go Breakfast Cart initiatives across the country, creating a 100,000 increase in the number of school meals served annually.
  • Developed and launched the NFL Flag-In-Schools program with the NFL Foundation, inspiring 8.5 million girls and boys to increase their daily physical activity.
  • Set up Electronic Funds Transfer (EFT) grant-giving process to deliver over $10 million from the COVID-19 Emergency School Meal Delivery Fund to help more than 9,000 schools provide meals to students and families.

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