GENYOUth is a national youth wellness organization focused on creating healthy school communities by empowering students and providing the resources for youth to build healthy, high-achieving futures.
GENYOUth creates school and community-based programs designed to help young people achieve their full potential. The organization works in collaboration with a wide range of corporate partners to tackle challenges ranging from COVID school feeding programs to fitness to nutrition to youth-driven social impact.
Since 2010, MMS has served as GENYOUth’s strategic partner in a variety of projects, including its flagship program Fuel Up to Play 60, AdVenture Capital, NFL Flag-In-Schools, Partner Reports, Leadership Roundtables, Healthier School Communities Report and Forums, and most recently the COVID-19 Emergency School Meal Delivery Fund.
How we partner.
Provide strategic thinking and planning to shape program ideas and concepts into viable, successful school and community-based programs.
Conduct research and produce industry insight reports about education and youth trends while elevating youth voice.
Manage social impact programs on behalf of GENYOUth and its corporate partners.
Build and implement educator awareness programs and design marketing campaigns to engage educators through targeted email, social media marketing campaigns and influencer programs.
Administer grant programs to ensure funding is awarded to schools efficiently and accurately.
Provide operational support, including database management, website support, digital marketing analytics and program impact reports.
Evidence of impact.
Established Fuel Up to Play 60 in over 73,000 schools, reaching more than 38 million students.
Launched and grew Grab and Go Breakfast Cart initiatives across the country, creating a 100,000 increase in the number of school meals served annually.
Developed and launched the NFL Flag-In-Schools program with the NFL Foundation, inspiring 8.5 million girls and boys to increase their daily physical activity.
Set up Electronic Funds Transfer (EFT) grant-giving process to deliver over $10 million from the COVID-19 Emergency School Meal Delivery Fund to help more than 9,000 schools provide meals to students and families.
