Why Selling “Free” to Educators Isn’t Always Easy
Many believe that if they build a great online education program, and it is free, educators will flock to use it. Believe it or not, it’s not easy “selling” a free product or program to schools. And in this case,…
Developing an Education App Concept
By Melissa Butensky, User Experience Director MButensky@mmseducation.com In my last blog “Do You Have an Education App For That? You Might Not Need One,” I outlined some considerations in deciding whether to build an app or a mobile website. If…
Preparing Your Education Sales Team for Success
It doesn’t matter whether you have one or several new sales representatives joining your team, or if you are starting a team from scratch, how you train your team and prepare them for selling to the education market will have…
6 Things To Consider Before You Start Marketing To Schools
Marketing to schools can be tricky. But if you get it right, it’s a smart business move. U.S. public schools spend an average of $12,250 per student each school year. If you have a product that’s creative, simple and educational,…
Do You Have an Education App for That? You Might Not Need One
By Melissa Butensky, User Experience Director MButensky@mmseducation.com The conversation goes something like this: “Everyone is asking for an app—we should really plan to build an app this year.” “OK – great! What kind of app did you have in mind?”…
Must Have Components Of An Education Marketing Plan
Developing an effective education marketing plan can be confusing and time-consuming. However, with the right frame of mind and these tips, it may not be as difficult as you think. Set milestones. When it comes to developing an education marketing…
Common Pitfalls When Designing Software for Students
It seems like kids were born using a smartphone. What app, website or streaming service can they NOT figure out on their own? To be sure your software is ready for these “experts,” here are some design considerations to take…
Top 7 Mistakes Companies Make When Marketing to Schools
Offering a brand-new product to schools can be an exciting experience. After all, you’ve worked so hard to develop a helpful solution that could benefit everyone. It’s the best! Now comes the hard part: marketing your product to schools. The…
7 Tips for a Successful EdTech Product Implementation
Nowadays, children are growing up with computer-based technology at their fingertips. This technology follows them throughout their day, from school to home. We have all seen the benefit and impact of technology in the classroom. The widespread implementation of digital…
5 Simple Steps To An Even Better Educational Products Marketing Plan
Educational products marketing plans involve creating and coordinating many moving parts, from the initial big idea to the details of measuring results. It’s a big job to manage an educational marketing plan, much less tracking and optimizing it along the…
What's on your mind?
We do our best thinking by listening. Book a free strategy session with us.