Top 5 Strategies for Rebranding
1. Understand the need to rebrand Rebranding is a long process and a lot of work, so it’s important to know when it’s necessary. Basically, when people don’t fully understand what a company or organization does or what they stand…
Education Focus Groups vs. User Studies —What’s the Difference?
Education clients have different needs when it comes to research. Often, we support them with focus groups and user studies. It’s not unusual for us to hear, “right — same thing, really.” Well, not exactly. There are certainly many similarities…
6 Social Media Platforms & How Educators Are Using Them
Many of us are familiar with the various social media platforms — Twitter, Facebook, Pinterest, Instagram, and so on. We know how to use them to share photos, find recipes, organize events, pretty much anything and everything. And many of…
What’s Happening In The School Budget Cycle In November?
To help you navigate the complex, and often daunting, school budget cycle, we’ve put together our School Budget Cycle Monthly Blog Series. In this series we’ll share info each month on what’s happening in schools, the stage of the budget…
8 Insights Into Reaching Educators Through Social Media
Social media has become a part of our everyday lives, both personally and professionally, and educators are certainly no different. You may have seen the studies that show educators are using social media to research classroom products, find lesson plans…
5 Ways to Engage with Educators on Social Media
Educators are increasingly on social media. In fact, according to a recent study conducted by C. Blohm & Associates, Inc., and Winter Group, 75% of educators use social media professionally, specifically Twitter, Facebook, YouTube, Pinterest, Instagram, and LinkedIn. Here are…
Communicate, Educate, Empathize: What I Learned at the 2017 American Marketing Association Nonprofit Marketing Conference
Meredith Lubking, Marketing & Communications Project Manager The AMA Nonprofit Marketing Conference is widely regarded as a leading forum for marketing in the nonprofit community. Over the course of two days, I had the opportunity to listen to and learn…
How to Make Your Brand Stand out in a Crowded Marketplace
By Susan Meell, CEO, MMS Education Susan Meell recently hosted a roundtable at EdNET 2017 to discuss how to set your brand apart in the crowded education marketplace using competitive advantages. This blog highlights some of the key points discussed.…
What’s Happening In The School Budget Cycle In October?
To help you navigate the complex, and often daunting, school budget cycle, we’ve put together our School Budget Cycle Monthly Blog Series. In this series we’ll share info each month on what’s happening in schools, the stage of the budget…
How Educator Turnover Affects Your Education Program
It’s true — people change jobs all the time for various reasons, and the education market is no different, and in some cases it’s even more extreme than in other industries. We all remember that one teacher who seemed to…
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