Back-to-school Planning: Get Started with These Five Tips
Seems impossible, but yes, education marketers, it’s time to start your strategic planning to capitalize on the back-to-school season. Educators are planning for the new school year and with all the changes in education in the last 14 months, there…
How Your Corporate Social Responsibility Education Programs Can Impact Tomorrow’s Workforce
Having been in the education market for more than 40 years, we’ve witnessed firsthand the evolution in teaching trends. What we’re seeing now more than ever is educators working with their students to foster more than just academic skills. They’re…
Utilizing School Facts and Figures in Your Education Marketing Strategy
Every year, the National Center for Education Statistics (NCES) compiles facts and data that give insights into U.S. schools for the coming year. This data is great, but it’s not always clear how to utilize it in your corporate social…
The Three Rs of Custom Education Solutions
Many of us remember our schoolteachers focusing on the “three Rs”: reading, 'riting, and 'rithmetic. Today, K–12 school systems have broadened their academic focus to include new curriculum aimed at helping students keep pace in a modern world — everything…
Your K–12 Education Marketing Strategy: The Foundation of Program Success
Do you have a K–12 education program, concept, product, or service… or a good idea for one? Before you try to launch it in the marketplace, make sure you have a strong education marketing strategy in place first.Your marketing strategy…
In-School Fundraising and Volunteering in Education CSR Programs
Looking for new ways to initiate corporate social responsibility (CSR) in education programs? Here are some data and tips to help you position your CSR program in ways that resonate with today’s preK–12 educators. Your organization, like many others in…
Trends Shaping Corporate Social Responsibility in Education
As more and more companies are embracing broad social strategies, they are turning their corporate social responsibility focus to education programs specifically for the value they deliver. These programs — often in the key areas of health and wellness, STEAM,…
Marketing Educational Services Requires a Multigenerational Approach
Marketing educational services to schools often requires a multi-audience, multi-generational perspective. Keep in mind that your services will be purchased, implemented, and used by Baby Boomers, Gen Xers, Millennials, and Gen Zs. Purchasers are likely to be administrators, school boards,…
OMG…They Really Fixed My Problem!
Susan Meell, CEO A recent, personal experience brought home the incredible importance of outstanding customer service and the way it can make a significant impact on brand loyalty and sales. While most companies brag about their great customer service, my…
What I Learned About Digital Marketing in Education from the Digital Summit in Philadelphia
With almost 10 years of experience in the education industry, I’ve seen digital marketing approaches come and go, and it’s always interesting to me to see what techniques other marketers are utilizing to reach their audiences. I enjoy learning from…
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