Key Considerations to Creating a Dynamic Virtual Event
In a world of virtual event burnout, what is the best approach to stand out, capture the interest and attention of your audience, and create a memorable experience to advance your organization’s goals? Over the past 24 months, we have…
The Impacts of COVID on Education: What Does the Research Say?
Since the pandemic began in March 2020, students, educators, parents and community leaders have dealt with tremendous upheaval in their daily lives, both in and out of the classroom. And while we all still hope for a more “normal” school…
Five Tips for Marketing Your Education Product or Service
The education industry is full of innovators with new products and solutions being introduced regularly. In 2020, the industry saw sizeable increases in investment across nearly every product category, mostly to help meet the changing needs of districts, schools and…
Back-to-school Planning: Get Started with These Five Tips
Seems impossible, but yes, education marketers, it’s time to start your strategic planning to capitalize on the back-to-school season. Educators are planning for the new school year and with all the changes in education in the last 14 months, there…
The American Rescue Plan: Q&A
On the heels of the CARES Act and the Education Stabilization Fund (ESF) comes the American Rescue Plan (ARP), recently signed into law by President Biden. With an allocation of $182 billion earmarked for education, the ARP offers significantly more…
Consequences of At-Home Learning during COVID
Though the final months of the 2019–2020 academic year were spent teaching and learning through a screen, many parents, students, and educators remain unprepared to complete the fall semester virtually. As remote learning continues in the current school year, the…
Education Marketers: Seeking Answers from the Magic 8-Ball in the Age of COVID?
During these last few weeks, the question on everyone’s mind has been–when will things go back to normal? Answering with any certainty is like shaking a Magic 8-Ball, turning it over to see which of the 20 possible answers have…
Helping Educators through the Coronavirus Closures – 6 Ways to Pivot Your Education Marketing and Communications Strategy
Schools around the country may be closing because of coronavirus (COVID-19), but thankfully in today’s digital world, learning doesn’t need to stop. If your organization supports teachers and students with online resources and tools that can be used in a…
How Your Corporate Social Responsibility Education Programs Can Impact Tomorrow’s Workforce
Having been in the education market for more than 40 years, we’ve witnessed firsthand the evolution in teaching trends. What we’re seeing now more than ever is educators working with their students to foster more than just academic skills. They’re…
Utilizing School Facts and Figures in Your Education Marketing Strategy
Every year, the National Center for Education Statistics (NCES) compiles facts and data that give insights into U.S. schools for the coming year. This data is great, but it’s not always clear how to utilize it in your corporate social…
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