Resources

MMS Education is dedicated to bringing you the latest information about key industry trends, current research, and social impact in the education market. The materials provided below can be downloaded or printed for your own use or to share with colleagues, as long as attribution to MMS Education remains on all pages. Contact us for more information or for customized answers to your specific needs.

“If It Isn’t Measurable…Is It Successful?”

MMS Education and partner GENYOUth joined Engage for Good to share real-world insights on using data to demonstrate efficacy and drive investment in CSR programs in schools and communities through the webinar If It Isn’t Measurable…Is It Successful?

MMS Education Principal Karen Ellis and Ann Marie Krautheim, President & Chief Wellness Officer of GENYOUth, offered insights into:

  • Why and how to approach measurement and evaluation for business good, social good, and impact.
  • Three fundamental questions to think about when approaching any measurement plan.
  • Case studies to illustrate how to gather and use data to: support the organizational mission; design a new initiative; inform every phase of a project’s lifecycle; demonstrate changes in conditions; document student-led change; and open up unanticipated strategic opportunities.
  • The importance of using data to “tell a story” and create a compelling narrative–for partners, funders, stakeholders, and the public.

The webinar highlighted examples of  impactful GENYOUth CSR partnerships including Fuel Up to Play 60, AdVenture Capital, and NFL FLAG-In-Schools initiatives, as well as MMS Education’s powerful data systems and tools to streamline and strengthen any measurement and evaluation effort.

Click here to download the webinar presentation.
For just the webinar slides, click here (PDF).

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GENYOUth’s Inaugural Youth Survey on Trends in Health and Wellness

GENYOUth, a national nonprofit that empowers students to create a healthier future for themselves and their peers, launched a Youth Survey initiative in 2017 to hear from middle and high school students about issues that directly affect them. The inaugural survey explores whether and how youth use technology for healthy living. The overriding question: Is technology currently supporting and encouraging – or is it under-serving – the health and wellness of this tech-savvy generation? MMS Education worked with GENYOUth and its partners to develop the student survey, conduct the field work, run the analyses, and develop the final report, which includes informative and sometimes surprising data on how youth feel about their health; whether and how they use technology to support their health and wellbeing; the degree to which youth want or need better technology options to support their health; and implications for youth, families, educators, and businesses.

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United Way Worldwide Collective Impact Guides

United Way Worldwide turned to MMS Education to help develop a series of guides to support local United Way’s collective impact work in their communities. These “Guides for Driving Community Solutions” provide specific, actionable how-to guidance, case studies, and links to tools and resources in critical implementation areas, including: catalyzing collective impact; mobilizing individuals to action; communicating for community change; investing in effective community partnerships; and using data to increase partnership impact.

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Proceedings from Nourish to Flourish School Meals Summit

Convened in 2017 by the Urban School Food Alliance and National Dairy Council, the “Nourish to Flourish School Meals Summit” brought together nearly 250 thought leaders and stakeholders (including students) committed to strengthening school meals throughout the U.S. With school meals making a difference in the lives of millions of children from nearly 100,000 schools, the time was right to make the case for the importance of school meals and take the opportunity to dream big. Using an Appreciative Inquiry approach, participants created a bold new vision for the school meals experience, which was captured in this proceedings report developed by MMS Education.

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AdVenture Capital Progress Report

MMS Education is proud to have supported client GENYOUth in the creation of the first AdVenture Capital Progress Report. Since its launch in early 2013, AdVenture Capital has engaged hundreds of students and high-profile corporate partners in its mission of empowering enterprising, health and wellness oriented youth to become future-ready social entrepreneurs. It does so through mentoring, unique experiences, online planning tools and direct funding for student-led projects. This report provides context on the program and the impact it’s making in schools across the country.

https://www.genyouthnow.org/reports/adventure-capital-progress-report

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School Budget Cycle Planning Guide

There’s no denying that the school budget cycle is different — and sometimes more complex — than those of other industries. Understanding the school budget cycle will make your efforts to market to educators, plan campaigns, schedule meetings, and capitalize on available budget money all the more likely to succeed.

At MMS, we know that the school budget cycle can be complicated. So, we’ve developed this School Budget Cycle Planning Guide to help you along the way. We encourage you to use this guide to see what is happening in schools each month of the year, and we’ve even included some tips on what you can do.

Download the School Budget Cycle Planning Guide here.

Still uncertain about when to implement your campaigns or reach out to educators? Contact us; we can help!

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Fuel Up to Play 60 Playbook

MMS Education is proud to work with Dairy Management, Inc., on the Fuel Up to Play 60 program. The 2017-2018 school year “Playbook” was released in April and offers schools simple strategies and actions to help them achieve their wellness goals. You can learn more about Fuel Up to Play 60 by visiting FuelUpToPlay60.com.

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GENYOUth Releases New Briefs

GENYOUth recently published two briefs – one that details its wellness programs and their positive influence on Hispanic students, and another covering innovative approaches on Farm to School. MMS Education supports GENYOUth on many of its outreach projects and reports.

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Achieving Healthy Schools for All Kids in America

Creating healthy school environments is a key part of the Robert Wood Johnson Foundation’s (RWJF) efforts to build a “culture of health” in the United States. Increasingly, people recognize that student success is about more than academic achievement. It also requires healthy school environments that help to ensure children have solid foundations for physical, social and emotional health. MMS Education worked with RWJF to convene A Working Forum on Healthy Schools in March 2016, with the goal of exploring systems-level work to make healthy school environments the norm and not the exception in the United States. MMS produced a proceedings report based on the Forum, which can be found here. Click here to read more about the work MMS did with the Foundation on this report.

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2015 Software & Information Industry Association’s (SIIA) Vision K-20 Survey Report

The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industry. SIIA’s Education Technology Industry Network (ETIN) serves and represents more than 200 member companies worldwide that provide educational software, digital content, and other technologies that address educational needs. The Division shapes and supports the industry by providing leadership, advocacy, intellectual property protection, business development opportunities, and critical market information. As part of that support, the Division launched the Vision K-20 initiative and has released results from the 2015 survey, its eighth annual national survey measuring U.S. educational institutions’ self-reported progress toward technology and e-learning adoption.

This year’s survey found that K-20 education institutions are making slow but steady progress toward reaching their instructional and operational goals through the use of technology, including increased use of student data.

As a lead partner since 2011, MMS Education is proud to support SIIA’s valuable work by helping develop the survey, hosting, collecting and analyzing the data, and then producing the final report.

Click on the links below to access the survey findings:
Executive Summary
Key Findings and Analysis

For additional information and more detailed findings for K-12 and Postsecondary, please visit SIIA at www.siia.net.

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Seven Action Steps for a Successful Product Launch

Susan Meell, CEO, MMS Education, was the key presenter for a recent webinar hosted by Agile Education Marketing, Seven Action Steps for a Successful Product Launch. In this webinar, MMS Education shared the key lessons they’ve learned to help clients launch or introduce their next product or program with less stress and more success.

The complete webinar, including the audio, is now available to download at no charge.

During the hour-long webinar you’ll learn:

  • Key elements of the education market you can’t ignore, change or avoid and how they could impact you.
  • Questions to ask your product development, marketing and sales team before you launch.
  • Key resources that are available to help you plan a more successful launch.

Those who viewed and evaluated the webinar gave it rave reviews — 96% said the webinar met or exceeded their expectations and that they learned at least one new thing they would use at their job.

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Software & Information Industry Association’s (SIIA) 2014 Vision K-20 Survey Report

The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industry. SIIA’s Education Division serves and represents more than 200 member companies that provide software, digital content, and other technologies that address educational needs. The Division shapes and supports the industry by providing leadership, advocacy, business development opportunities, and critical market information. As part of that support, the Division launched the Vision K-20 initiative and has released results from the 2014 survey, its seventh annual national survey to measure U.S. educational institutions’ self-reported progress toward building a framework that embraces technology and e-learning.

The findings from this year’s report suggest that K-20 education institutions have made progress but continue to strive to reach their technology goals. Educators indicated that BYOD and the use of mobile devices will continue to increase, corresponding to a greater demand and need for more bandwidth.

Since 2011, MMS Education has been a lead partner on this report and is proud to support SIIA’s valuable work by helping develop the survey, hosting, collecting and analyzing the data, and then producing the final report.

Download a PDF presentation, Executive Summary or a copy of the full report. Click here to listen to the survey results being discussed on Education Talk Radio.

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Fast Facts and Stats: PreK-12 U.S. Education Market eBook Compiled by MMS Education

Do you need access to fast facts and data about the PreK-12 education market? Projections to shape your go-to-market strategy? Do you want to know which states lead the country in both expenditures and enrollment? Then this is the resource for you! We have compiled data and insights—from reliable government sources, leading market data providers, our own research, and respected industry associations and organizations—into a helpful resource for those who are new to the market or developing new strategies for reaching it.

Click here for more information.

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Voluntary Publishing Guidelines Released to Help Fight Childhood Obesity

Publishing Guidelines for Incorporating Health Criteria Into School Curriculum” was developed to raise publishers’ consciousness about the use of health-focused language in all educational texts. It suggests methods to incorporate appropriate information and examples in the areas of nutrition, physical education/activity, and healthy behaviors in a wide range of subject categories, in which publishers produce supplemental material, textbooks, databases, interactive eBooks, etc.  As stated in the guidelines, they meld recommendations from First Lady Michelle Obama’s Let’s Move! initiative and national health education standards with core curricula standards developed nationally and by states throughout the nation. The recommendations also align with the Whole Child approach to education, which ensures that each student is healthy, safe, engaged, supported, and challenged.

Click here to download the “Publishing Guidelines for Incorporating Health Criteria Into School Curriculum.” (PDF)

MMS Education’s Principal, Karen Ellis, helped to inform the creation of the guidelines working with industry executives from Getty Images, Scholastic, Weekly Reader, the Girl Scouts, and several other respected organizations.

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“Why Customer Service is Critical to Success in the Ed Tech Market”

The Association of Educational Publishers’ Master Class Series is comprised of practical courses for professionals across the learning resource industry in response to the profound changes throughout the educational publishers industry.  As part of the Master Class Series, the “Why Customer Service is Critical to Success in the Ed Tech Market” webinar focused on how customer service is the secret ingredient to increasing sales, strengthening an organization’s reputation, and earning repeat business.

MMS Education was invited to present the webinar and discussed strategies for developing and implementing effective customer support, the role of marketing in helping to enhance customer communications, and why effective customer support is critical for increasing customer sales and building customer loyalty.

Click here to download the webinar presentation slides (PDF).

MMS Education’s VP, Sales and Outreach, Connie Schofer, and Sr. Director of Marketing, Kelly Stewart, presented “Why Customer Service is Critical to Success in the Ed Tech Market,” as part of AEP’s Master Class Series on May 16, 2013.

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New Report Highlights Importance of Nutrition and Physical Activity for Learning

The Wellness Connection: Enhancing Academic Success Through Healthy School Environments reinforces the crucial link between nutrition, physical activity, and academic performance. Released by the GENYOUth Foundation, National Dairy Council, the American College of Sports Medicine, and the American School Health Association, the report includes brain imaging studies on the positive impact of physical activity on cognitive function, the importance of nutrition – especially breakfast – for memory and attention, and sheds new light on the “learning connection.”

Click here to download the full Wellness Impact Report (PDF)

Click here to read an Executive Summary of the Impact Report (PDF)

Visit the GENYOUth Foundation to access the briefs for students, parents, and school administrators.

MMS Education helped create the report and briefs on behalf of the GENYOUth Foundation, National Dairy Council, the American College of Sports Medicine, and the American School Health Association in support of their efforts to advance students’ health, well-being, and academic achievement.

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The 2012 Survey of K-12 Educators and Social Networking, Online Communities, and Web 2.0 Tools

Conducted by MMS Education and co-sponsored by edWeb.net and MCH Strategic Data, the 2012 Survey of K-12 Educators and Social Networking, Online Communities, and Web 2.0 Tools compares selected data from the popular 2009 education research study, identifying which social networks and online communities principals, teachers and librarians use; exploring why they use them; and disclosing which Web 2.0 tools they are currently utilizing. The report also delves into the use of mobile devices, Internet bandwidth, and school/district access policies for students and teachers.

MMS Education conducted the survey, aided in writing the consequential report, and helped to present the survey results during the corresponding webinar.

Click here to download the final report.

Click here to download the webinar slides.

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Health Literacy in the 21st Century: Setting an Education Agenda

“Health Literacy in the 21st Century: Setting an Education Agenda” was a symposium held in Washington, D.C., in January 2009, which began an important dialogue among essential educational organizations about how best to prepare young people to make personally appropriate decisions related to health and health care. Convened by the National Education Association Health Information Network (NEA HIN) and the United Health Foundation, the symposium helped illuminate the challenges and opportunities the nation faces in creating health-literate consumers, today and in the future.

MMS Education wrote and designed the symposium proceedings, which helped to frame the issues, provide important research and background information, and share the themes and consensus points that emerged.

Click to download the proceedings.

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Progress or Promises? What’s Working For and Against Healthy Schools

After two years of implementing measures to improve children’s nutrition and physical activity, are schools showing progress in school wellness – or just giving promises? What gaps still exist? What remains to be done to effect positive change? This ground-breaking report assesses the extent to which school practices are improving the health of America’s children. The report is a compilation of one-on-one interviews with experts in the fields of public health, nutrition, education and child health; survey responses from more than 2,000 parents, teachers, administrators, school nutrition professionals, and community health experts; and summarized data from recently published articles reporting on national surveillance studies and school wellness practices. Two briefs and two fact sheets were derived from the report. The briefs were created for school administrators and parents, and provide highlights of the original report and action steps for preparing children to live healthy, active lives. The fact sheets focus on nutritional quality and the state of school wellness.

The report, briefs, and fact sheets were developed by MMS Education on behalf of Action for Healthy Kids, a national nonprofit organization, as part of their strategic initiative to improve children’s nutrition and increase physical activity, which will in turn improve their readiness to learn.

Progress or Promises? What’s Working For or Against Healthy Schools

AFHK Admin Brief

AFHK Parent Brief

AFHK State of School Wellness Research Fact Sheet

AFHK Nutritional Quality Fact Sheet

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School Wellness Policy Development, Implementation and Evaluation

How are school boards and districts addressing school wellness? What challenges do they face in developing, implementing, monitoring, and evaluating their local wellness policies? What opportunities exist? This study will help you understand the current school wellness environment across the country.

Click to download PDF.

A national research project conducted by MMS Education for the California School Boards Association and California Project LEAN, with funding from the Robert Wood Johnson Foundation.

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