The Power Of Infographics When Marketing To Education
Modern education marketing is a much more taxing task than in previous times. People in the world today have short attention spans. We want things now, and we don’t have a lot of time to look for information. Instant gratification has pigeonholed many education marketing companies in what type of content they can produce that will still garner attention.
This is where infographics enter the picture. Infographics allow organizations the opportunity to create a story full of emotion out of data, providing the key points that people in education need to know without making them search for it. They are a great way to deliver your marketing message efficiently. This tool is exceptional in utilizing images that clarify your overall concept. Infographics use visualization as the main tool instead of just text.
Before you begin any stages of planning, determine the reason behind the creation of your infographic and what you plan to use it for. This will regulate your process moving forward and give you something to work toward.
What is the goal of the infographic? Do you plan on spreading the word? Do you want to change opinions? Are you trying to demonstrate expertise or establish leadership? Are you looking to attract supporters?
Having set goals will increase the chances of your infographic being successful because it serves a very specific purpose—one that you and your company have strategically thought out. If you create an infographic with no set goal in mind or end game, it may not turn out as you had hoped and could ruin a potentially strong marketing brand.
There are various elements needed to complete infographics in a way that is effective.
- Data points and information
Don’t overwhelm your audience. Educators don’t have time to read over every little detail. Try to limit your data to between five to nine points.
In order to make better sense of the data, add context to your images and think about color and image choices. Do they make sense? Do they work together?
What is the infographic about? What point are you trying to make with the ad? What is the topic?
What do all these facts mean to your company and the consumer? Make your content sensational.
Try to retain consistent and concise organization through grouping items together to tell a cohesive story and have it make sense.
Certify that your infographic can connect the resource to its creator. When people share the infographic, they want to know the source.
Design tips and tools
- Create a focus
Every advertisement has a focus, something that will capture an audience’s attention. Using shape, size, positioning, images, and color can provide the focal point you need.
- Build hierarchy
What do you want the audience to notice first? You can have multiple layers to an ad— the first layer showcasing the most important, the second of lesser importance and so on.
- Don’t overwhelm
You don’t want to crowd an infographic with facts or just too much going on all together. You want people to be able to retain information.
Try to incorporate one to three different types of fonts, a headline, body, and highlights.
- Color and grids
The use of color is imperative—developing a palette of three to five colors will allow enough brightness to read the text and grab attention. In the same fashion, use a grid to keep everything organized and concise.
Utilizing infographics in your marketing can expand your client base. You can use tools such as Excel, PowerPoint, Visio, Adobe Illustrator, Info.Gram, Piktochart, Canva, semi-custom-stock images, customer original illustrations, and visual design to create a truly unique marketing device.
Taking these ads and placing them on social media as a shared post can deliver information at a faster and more instant speed. In addition, creating a series of ads to distribute over time will restate your objective continually.
Instill the use of shareable content that will connect back to your original website. Provide the promise of tools that will serve the audiences need, but also bring them back to your website for further information.
Marketing involves a fair amount of strategic planning; infographics are no different. Summarizing complex information and creating a spread in newsletters aids your company in selling their story.
MMS Education can help you identify your competitive advantages, analyze your data, and conduct customer research to learn why and how customers value your product compared to those of your competitors. Call us today at 866-382-6116 or fill out this form to see how MMS Education can help you.