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7 Tips for a Successful EdTech Product Implementation

Posted: Apr 4, 2017
Nowadays, children are growing up with computer-based technology at their fingertips. This technology follows them throughout their day, from school to home. We have all seen the benefit and impact of technology in the classroom. The widespread... read more

5 Simple Steps To An Even Better Educational Products Marketing Plan

Posted: Mar 31, 2017
Educational products marketing plans involve creating and coordinating many moving parts, from the initial big idea to the details of measuring results. It’s a big job to manage an educational marketing plan, much less tracking and optimizing it... read more

What Do You Know About Participants in Your Education Program?

Posted: Mar 21, 2017
You may have digital components of your programs or databases of your participants, but what do you really know? Most organizations have tracking data on their educational programs of some sort or another. Oftentimes though, this data may not be... read more

4 Education Marketing Plan Mistakes That You Must Avoid

Posted: Mar 17, 2017
1. Assuming educators aren’t thinking about their classrooms over the summer. While they may not be making purchases during the summer, educators will be researching and considering what they want in their classrooms in the fall. And, they may... read more

4 Things You Can Do To Make Sure Your Education Product Meets Its Sales Goals

Posted: Mar 2, 2017
Your team has been working for months, years even, on this amazing product that offers great benefits to help educators improve how students learn. Whatever your product’s intended result, your intended result is to increase sales, right? Here’s... read more

How Much Is Enough Data When It Comes to Your Education Program?

Posted: Mar 2, 2017
- by Pierce Baugh, CIO PBaugh@mmseducation.com Less can be more especially when it comes to data—here are some tips to be sure you’re not trying to capture too much information.  I’ve been working with data and databases for longer than I... read more

What Does “The Cloud” Mean To Your EdTech Program?

Posted: Feb 28, 2017
There’s much talk about the cloud. What does it mean to your program and how can you leverage it to reach your program participants and expand your initiatives?   The term “the cloud” really covers just about any website you visit,... read more

5 Ways to Improve Education Program Utilization

Posted: Feb 22, 2017
So you have a program that’s being used in schools. How can you get more schools to learn about and use the program? If you want to increase participation and usage, we have some ideas to make sure you’re doing all you can to increase your... read more

Seven Action Steps for How to Sell Educational Products

Posted: Feb 16, 2017
Selling educational products into the Pre K-12 market can be a daunting challenge. However, developing insight and knowledge about this sector can help avoid missteps along the way. Companies entering the market for the first time or even coming... read more