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4 Education Marketing Plan Mistakes That You Must Avoid

Posted: Mar 17, 2017
1. Assuming educators aren’t thinking about their classrooms over the summer. While they may not be making purchases during the summer, educators will be researching and considering what they want in their classrooms in the fall. And, they may... read more

4 Things You Can Do To Make Sure Your Education Product Meets Its Sales Goals

Posted: Mar 2, 2017
Your team has been working for months, years even, on this amazing product that offers great benefits to help educators improve how students learn. Whatever your product’s intended result, your intended result is to increase sales, right? Here’s... read more

How Much Is Enough Data When It Comes to Your Education Program?

Posted: Mar 2, 2017
- by Pierce Baugh, CIO PBaugh@mmseducation.com Less can be more especially when it comes to data—here are some tips to be sure you’re not trying to capture too much information.  I’ve been working with data and databases for longer than I... read more

What Does “The Cloud” Mean To Your EdTech Program?

Posted: Feb 28, 2017
There’s much talk about the cloud. What does it mean to your program and how can you leverage it to reach your program participants and expand your initiatives?   The term “the cloud” really covers just about any website you visit,... read more

5 Ways to Improve Education Program Utilization

Posted: Feb 22, 2017
So you have a program that’s being used in schools. How can you get more schools to learn about and use the program? If you want to increase participation and usage, we have some ideas to make sure you’re doing all you can to increase your... read more

Seven Action Steps for How to Sell Educational Products

Posted: Feb 16, 2017
Selling educational products into the Pre K-12 market can be a daunting challenge. However, developing insight and knowledge about this sector can help avoid missteps along the way. Companies entering the market for the first time or even coming... read more