Blog

Do You Have an Education App for That? You Might Not Need One

Posted: May 4, 2017
By Melissa Butensky, User Experience Director MButensky@mmseducation.com The conversation goes something like this: “Everyone is asking for an app—we should really plan to build an app this year.”  “OK – great! What kind of app did you... read more

Must Have Components Of An Education Marketing Plan

Posted: Apr 21, 2017
Developing an effective education marketing plan can be confusing and time-consuming. However, with the right frame of mind and these tips, it may not be as difficult as you think.     Set milestones. When it comes to developing an education... read more

Common Pitfalls When Designing Software for Students

Posted: Apr 19, 2017
It seems like kids were born using a smartphone. What app, website or streaming service can they NOT figure out on their own? To be sure your software is ready for these “experts,” here are some design considerations to take into account:... read more

Top 7 Mistakes Companies Make When Marketing to Schools

Posted: Apr 6, 2017
Offering a brand-new product to schools can be an exciting experience. After all, you’ve worked so hard to develop a helpful solution that could benefit everyone. It’s the best! Now comes the hard part: marketing your product to schools. The... read more

7 Tips for a Successful EdTech Product Implementation

Posted: Apr 4, 2017
Nowadays, children are growing up with computer-based technology at their fingertips. This technology follows them throughout their day, from school to home. We have all seen the benefit and impact of technology in the classroom. The widespread... read more

5 Simple Steps To An Even Better Educational Products Marketing Plan

Posted: Mar 31, 2017
Educational products marketing plans involve creating and coordinating many moving parts, from the initial big idea to the details of measuring results. It’s a big job to manage an educational marketing plan, much less tracking and optimizing it... read more

What Do You Know About Participants in Your Education Program?

Posted: Mar 21, 2017
You may have digital components of your programs or databases of your participants, but what do you really know? Most organizations have tracking data on their educational programs of some sort or another. Oftentimes though, this data may not be... read more

4 Education Marketing Plan Mistakes That You Must Avoid

Posted: Mar 17, 2017
1. Assuming educators aren’t thinking about their classrooms over the summer. While they may not be making purchases during the summer, educators will be researching and considering what they want in their classrooms in the fall. And, they may... read more

4 Things You Can Do To Make Sure Your Education Product Meets Its Sales Goals

Posted: Mar 2, 2017
Your team has been working for months, years even, on this amazing product that offers great benefits to help educators improve how students learn. Whatever your product’s intended result, your intended result is to increase sales, right? Here’s... read more

How Much Is Enough Data When It Comes to Your Education Program?

Posted: Mar 2, 2017
- by Pierce Baugh, CIO PBaugh@mmseducation.com Less can be more especially when it comes to data—here are some tips to be sure you’re not trying to capture too much information.  I’ve been working with data and databases for longer than I... read more