Before You Market to Schools Here Are 4 Questions to Ask Your School Mailing List Provider

Posted: Jul 20, 2017
At some point in time, almost all those marketing to educators will work either directly or indirectly with a list provider. List providers in the education market offer a lot of variety, ranging from traditional direct mail and email lists to web... read more

Key To Educational Software Design: Know Your Audience

Posted: Jul 12, 2017
If you’re reading this article, you’re probably thinking, “Tell me something I don’t know.” Of course, you’re supposed to know your audience. You may know yours well. This does not mean you can skip the important step of gathering user... read more

What’s Happening In The School Budget Cycle In July?

Posted: Jul 5, 2017
School budget cycles differ from those of other industries. They can be complex, and even daunting at times. It’s often a long process with schools planning their budgeting a full year before they’re ready to purchase. To make your efforts to... read more

Why Should Curricula and Assessments be Created in the Native Language of English Language Learners (ELL)?

Posted: Jun 28, 2017
When you are trying to get your organization’s program into schools, it’s important to make sure that you are able to get teachers and students to use your program so that it can remain in place for many years to come. One of the biggest... read more

What’s The Key To Successfully Selling Your Custom Education Solutions?

Posted: Jun 23, 2017
The biggest key to successfully promoting your custom education solutions is to speak to educators the right way - so they will listen. Here's how you can solve this one major communication factor to make headway with your selling your custom... read more

Why Marketing To Schools Is Harder Than You Think

Posted: Jun 8, 2017
Even though there are countless resources available to marketers to help them develop strategies and campaigns, it’s not as simple as one might think. Every campaign is different, not to mention the skills needed to manage the project and... read more

Why Selling “Free” to Educators Isn’t Always Easy

Posted: Jun 1, 2017
Many believe that if they build a great online education program, and it is free, educators will flock to use it. Believe it or not, it’s not easy “selling” a free product or program to schools. And in this case, we aren’t talking about a... read more

Developing an Education App Concept

Posted: May 25, 2017
By Melissa Butensky, User Experience Director In my last blog “Do You Have an Education App For That? You Might Not Need One,” I outlined some considerations in deciding whether to build an app or a mobile website. If... read more

Preparing Your Education Sales Team for Success

Posted: May 23, 2017
It doesn’t matter whether you have one or several new sales representatives joining your team, or if you are starting a team from scratch, how you train your team and prepare them for selling to the education market will have a huge impact on... read more

6 Things To Consider Before You Start Marketing To Schools

Posted: May 9, 2017
Marketing to schools can be tricky. But if you get it right, it’s a smart business move. U.S. public schools spend an average of $12,250 per student each school year. If you have a product that’s creative, simple and educational, your business... read more