Blog

What’s The Key To Successfully Selling Your Custom Education Solution?

Posted: Jun 23, 2017
When you’re dealing with educators and custom education solutions, there is one major factor that can make communication more challenging than it needs to be. And if you can’t solve that one key issue, it will be very hard to make headway. The... read more

Why Marketing To Schools Is Harder Than You Think

Posted: Jun 8, 2017
Even though there are countless resources available to marketers to help them develop strategies and campaigns, it’s not as simple as one might think. Every campaign is different, not to mention the skills needed to manage the project and... read more

Why Selling “Free” to Educators Isn’t Always Easy

Posted: Jun 1, 2017
Many believe that if they build a great online education program, and it is free, educators will flock to use it. Believe it or not, it’s not easy “selling” a free product or program to schools. And in this case, we aren’t talking about a... read more

Developing an Education App Concept

Posted: May 25, 2017
By Melissa Butensky, User Experience Director MButensky@mmseducation.com In my last blog “Do You Have an Education App For That? You Might Not Need One,” I outlined some considerations in deciding whether to build an app or a mobile website. If... read more

Preparing Your Education Sales Team for Success

Posted: May 23, 2017
It doesn’t matter whether you have one or several new sales representatives joining your team, or if you are starting a team from scratch, how you train your team and prepare them for selling to the education market will have a huge impact on... read more

6 Things To Consider Before You Start Marketing To Schools

Posted: May 9, 2017
Marketing to schools can be tricky. But if you get it right, it’s a smart business move. U.S. public schools spend an average of $12,250 per student each school year. If you have a product that’s creative, simple and educational, your business... read more

Do You Have an Education App for That? You Might Not Need One

Posted: May 4, 2017
By Melissa Butensky, User Experience Director MButensky@mmseducation.com The conversation goes something like this: “Everyone is asking for an app—we should really plan to build an app this year.”  “OK – great! What kind of app did you... read more

Must Have Components Of An Education Marketing Plan

Posted: Apr 21, 2017
Developing an effective education marketing plan can be confusing and time-consuming. However, with the right frame of mind and these tips, it may not be as difficult as you think.     Set milestones. When it comes to developing an education... read more

Common Pitfalls When Designing Software for Students

Posted: Apr 19, 2017
It seems like kids were born using a smartphone. What app, website or streaming service can they NOT figure out on their own? To be sure your software is ready for these “experts,” here are some design considerations to take into account:... read more

Top 7 Mistakes Companies Make When Marketing to Schools

Posted: Apr 6, 2017
Offering a brand-new product to schools can be an exciting experience. After all, you’ve worked so hard to develop a helpful solution that could benefit everyone. It’s the best! Now comes the hard part: marketing your product to schools. The... read more