How to Keep Participants Engaged In Your Education Program

Posted: Aug 17, 2017
1. Know your audience The first rule when you’re formulating any part of your education program is to always keep your audience in mind, whether you’re designing program elements or a marketing message. If it’s helpful to you, keep profiles of... read more

What’s Happening In The School Budget Cycle In August?

Posted: Aug 3, 2017
To help you navigate the complex, and often daunting, school budget cycle, we’ve put together our School Budget Cycle Monthly Blog Series. In this series we’ll share info each month on what’s happening in schools, the stage they’re in in the... read more

How to Recognize Educators

Posted: Jul 27, 2017
Educators are going above and beyond when they invest their time and energy in any activities that are outside of their normal day-to-day routine. That’s why it is paramount to recognize their efforts and make them feel valued for participating in... read more

Before You Market to Schools Here Are 4 Questions to Ask Your School Mailing List Provider

Posted: Jul 20, 2017
At some point in time, almost all those marketing to educators will work either directly or indirectly with a list provider. List providers in the education market offer a lot of variety, ranging from traditional direct mail and email lists to web... read more

Key To Educational Software Design: Know Your Audience

Posted: Jul 12, 2017
If you’re reading this article, you’re probably thinking, “Tell me something I don’t know.” Of course, you’re supposed to know your audience. You may know yours well. This does not mean you can skip the important step of gathering user... read more

What’s Happening In The School Budget Cycle In July?

Posted: Jul 5, 2017
School budget cycles differ from those of other industries. They can be complex, and even daunting at times. It’s often a long process with schools planning their budgeting a full year before they’re ready to purchase. To make your efforts to... read more

Why Should Curricula and Assessments be Created in the Native Language of English Language Learners (ELL)?

Posted: Jun 28, 2017
When you are trying to get your organization’s program into schools, it’s important to make sure that you are able to get teachers and students to use your program so that it can remain in place for many years to come. One of the biggest... read more

What’s The Key To Successfully Selling Your Custom Education Solutions?

Posted: Jun 23, 2017
The biggest key to successfully promoting your custom education solutions is to speak to educators the right way - so they will listen. Here's how you can solve this one major communication factor to make headway with your selling your custom... read more

Why Marketing To Schools Is Harder Than You Think

Posted: Jun 8, 2017
Even though there are countless resources available to marketers to help them develop strategies and campaigns, it’s not as simple as one might think. Every campaign is different, not to mention the skills needed to manage the project and... read more

Why Selling “Free” to Educators Isn’t Always Easy

Posted: Jun 1, 2017
Many believe that if they build a great online education program, and it is free, educators will flock to use it. Believe it or not, it’s not easy “selling” a free product or program to schools. And in this case, we aren’t talking about a... read more