Blog

Email Marketing Best Practices: 5 Effective Email Marketing Tips for the Education Market

Posted: Jan 3, 2018
Email marketing is a very important aspect of a business. A successful email marketing campaign can extend your reach, generate leads, make you money, and demonstrate your company’s thought leadership. The following tips can help you create and... read more

The Power Of Infographics When Marketing To Education

Posted: Dec 19, 2017
Modern education marketing is a much more taxing task than in previous times. People in the world today have short attention spans. We want things now, and we don’t have a lot of time to look for information. Instant gratification has pigeonholed... read more

Marketing To Education On A Tight Budget

Posted: Dec 13, 2017
Define the problem you are trying to solve Understanding your specific goal will help you utilize the most strategic ways of marketing and save you time, energy, and money. Looking at your data and interviewing both employees and fans can help you... read more

What’s Happening In The School Budget Cycle In December?

Posted: Dec 6, 2017
To help you navigate the complex, and often daunting, school budget cycle, we’ve put together our School Budget Cycle Monthly Blog Series. In this series we’ll share info each month on what’s happening in schools, the stage of the budget cycle... read more

How Storytelling Can Boost Your Marketing and Sales

Posted: Nov 29, 2017
Marketing and advertisements often use stories to convey the message of their brand and showcase products in practical use. To create a strong storytelling culture, you first need to attract and further entertain your audience, in this case,... read more

Top 5 Strategies for Rebranding

Posted: Nov 21, 2017
1. Understand the need to rebrand Rebranding is a long process and a lot of work, so it’s important to know when it’s necessary. Basically, when people don’t fully understand what a company or organization does or what they stand for, then... read more

Education Focus Groups vs. User Studies —What’s the Difference?

Posted: Nov 15, 2017
Education clients have different needs when it comes to research. Often, we support them with focus groups and user studies. It’s not unusual for us to hear, “right — same thing, really.” Well, not exactly. There are certainly many... read more

6 Social Media Platforms & How Educators Are Using Them

Posted: Nov 8, 2017
Many of us are familiar with the various social media platforms — Twitter, Facebook, Pinterest, Instagram, and so on. We know how to use them to share photos, find recipes, organize events, pretty much anything and everything. And many of us use... read more

What’s Happening In The School Budget Cycle In November?

Posted: Nov 1, 2017
To help you navigate the complex, and often daunting, school budget cycle, we’ve put together our School Budget Cycle Monthly Blog Series. In this series we’ll share info each month on what’s happening in schools, the stage of the budget cycle... read more

8 Insights Into Reaching Educators Through Social Media

Posted: Oct 25, 2017
Social media has become a part of our everyday lives, both personally and professionally, and educators are certainly no different. You may have seen the studies that show educators are using social media to research classroom products, find lesson... read more