Blog

You Can’t Beat the Competition Unless You Know the Competition In Education

Posted: Jan 31, 2018
In the education industry, countless products, programs, and services vie for attention. This variety of options benefits both educators and students alike. But as a company providing those products and programs, it can be hard to break through the... read more

Is It Time for an Audit of Your Education Marketing? 6 Questions to Ask Yourself

Posted: Jan 26, 2018
As with anything, your marketing efforts can become stale over time. Maybe you’re starting to notice that your campaigns aren’t doing as well as they’ve done in the past. Or, you’ve been charged with coming up with new, fresh ideas to market... read more

Partnering Youth and Educator Strategy

Posted: Jan 10, 2018
It may seem like once you get your product or program inside of the school building your job is done, but it is equally important that you continue to work to win over the audiences inside the building—the students and educators—once your... read more

Email Marketing Best Practices: 5 Effective Email Marketing Tips for the Education Market

Posted: Jan 3, 2018
Email marketing is a very important aspect of a business. A successful email marketing campaign can extend your reach, generate leads, make you money, and demonstrate your company’s thought leadership. The following tips can help you create and... read more

The Power Of Infographics When Marketing To Education

Posted: Dec 19, 2017
Modern education marketing is a much more taxing task than in previous times. People in the world today have short attention spans. We want things now, and we don’t have a lot of time to look for information. Instant gratification has pigeonholed... read more

Marketing To Education On A Tight Budget

Posted: Dec 13, 2017
Define the problem you are trying to solve Understanding your specific goal will help you utilize the most strategic ways of marketing and save you time, energy, and money. Looking at your data and interviewing both employees and fans can help you... read more

What’s Happening In The School Budget Cycle In December?

Posted: Dec 6, 2017
To help you navigate the complex, and often daunting, school budget cycle, we’ve put together our School Budget Cycle Monthly Blog Series. In this series we’ll share info each month on what’s happening in schools, the stage of the budget cycle... read more

How Storytelling Can Boost Your Marketing and Sales

Posted: Nov 29, 2017
Marketing and advertisements often use stories to convey the message of their brand and showcase products in practical use. To create a strong storytelling culture, you first need to attract and further entertain your audience, in this case,... read more

Top 5 Strategies for Rebranding

Posted: Nov 21, 2017
1. Understand the need to rebrand Rebranding is a long process and a lot of work, so it’s important to know when it’s necessary. Basically, when people don’t fully understand what a company or organization does or what they stand for, then... read more

Education Focus Groups vs. User Studies —What’s the Difference?

Posted: Nov 15, 2017
Education clients have different needs when it comes to research. Often, we support them with focus groups and user studies. It’s not unusual for us to hear, “right — same thing, really.” Well, not exactly. There are certainly many... read more