Your K–12 Education Marketing Strategy: The Foundation of Program Success

Posted: Aug 1, 2019
Do you have a K–12 education program, concept, product, or service… or a good idea for one? Before you try to launch it in the marketplace, make sure you have a strong education marketing strategy in place first. Your marketing strategy... read more

In-School Fundraising and Volunteering in Education CSR Programs

Posted: Jul 20, 2019
Looking for new ways to initiate corporate social responsibility (CSR) in education programs? Here are some data and tips to help you position your CSR program in ways that resonate with today’s preK–12 educators. Your organization, like... read more

Trends Shaping Corporate Social Responsibility in Education

Posted: Jun 20, 2019
As more and more companies are embracing broad social strategies, they are turning their corporate social responsibility focus to education programs specifically for the value they deliver.  These programs — often in the key areas of health... read more

Marketing Educational Services Requires a Multigenerational Approach

Posted: May 15, 2019
Marketing educational services to schools often requires a multi-audience, multi-generational perspective. Keep in mind that your services will be purchased, implemented, and used by Baby Boomers, Gen Xers, Millennials, and Gen Zs. Purchasers... read more

OMG…They Really Fixed My Problem!

Posted: Oct 10, 2018
Susan Meell, CEO A recent, personal experience brought home the incredible importance of outstanding customer service and the way it can make a significant impact on brand loyalty and sales. While most companies brag about their great customer... read more

What I Learned About Digital Marketing in Education from the Digital Summit in Philadelphia

Posted: Oct 2, 2018
With almost 10 years of experience in the education industry, I’ve seen digital marketing approaches come and go, and it’s always interesting to me to see what techniques other marketers are utilizing to reach their audiences. I enjoy learning... read more

Content, Content, and More Content: What I Learned at the 2018 American Marketing Association Nonprofit Marketing Conference

Posted: Sep 27, 2018
Katie Ottaggio, Senior Marketing Manager This year's AMA Nonprofit Marketing Conference included two days jam-packed with valuable insights from nonprofit industry experts. The opportunity to listen to and learn from these professionals was... read more

3 Tips to Improving ROI with Email Marketing from Philly’s Digital Summit

Posted: Sep 26, 2018
The 2018 Digital Marketing Summit in Philadelphia brought together hundreds of seasoned marketers, strategists, and designers to share ideas about the latest marketing trends and learn best practices from each other over the course of two days... read more

The ABC’s Of Education-Focused CSR Programs

Posted: Sep 19, 2018
Employee engagement and corporate social responsibility (CSR) are two important cornerstones of any corporation. Study after study demonstrates the benefits of social responsibility when it comes to employee engagement, as well as the growing need... read more

My Key Takeaways from Philly’s Digital Summit – Debra Jean Mercer

Posted: Sep 19, 2018
By Debra Jean Mercer, Marketing Communications Manager As Marketing Communications Manager, I work to ensure that I am overlooking nothing, thinking creatively and strategically, and considering every detail. I've "cooked up" my key takeaways from... read more