Blog

Developing an Education App Concept

Posted: May 25, 2017
In my last blog “Do You Have an Education App For That? You Might Not Need One,” I outlined some considerations in deciding whether to build an app or a mobile website. If your organization has decided an app is the way to go, the next step is... read more

Preparing Your Education Sales Team for Success

Posted: May 23, 2017
It doesn’t matter whether you have one or several new sales representatives joining your team, or if you are starting a team from scratch, how you train your team and prepare them for selling to the education market will have a huge impact on... read more

6 Things To Consider Before You Start Marketing To Schools

Posted: May 9, 2017
Marketing to schools can be tricky. But if you get it right, it’s a smart business move. U.S. public schools spend an average of $12,250 per student each school year. If you have a product that’s creative, simple and educational, your business... read more

Do You Have an Education App for That? You Might Not Need One

Posted: May 4, 2017
By Melissa Butensky, User Experience Director MButensky@mmseduaction.com The conversation goes something like this: “Everyone is asking for an app—we should really plan to build an app this year.”  “OK – great! What kind of app did you... read more

Must Have Components Of An Education Marketing Plan

Posted: Apr 21, 2017
Developing an effective education marketing plan can be confusing and time-consuming. However, with the right frame of mind and these tips, it may not be as difficult as you think.     Set milestones. When it comes to developing an education... read more

Common Pitfalls When Designing Software for Students

Posted: Apr 19, 2017
It seems like kids were born using a smartphone. What app, website or streaming service can they NOT figure out on their own? To be sure your software is ready for these “experts,” here are some design considerations to take into account:... read more

Top 7 Mistakes Companies Make When Marketing to Schools

Posted: Apr 6, 2017
Offering a brand-new product to schools can be an exciting experience. After all, you’ve worked so hard to develop a helpful solution that could benefit everyone. It’s the best! Now comes the hard part: marketing your product to schools. The... read more

7 Tips for a Successful EdTech Product Implementation

Posted: Apr 4, 2017
Nowadays, children are growing up with computer-based technology at their fingertips. This technology follows them throughout their day, from school to home. We have all seen the benefit and impact of technology in the classroom. The widespread... read more

5 Simple Steps To An Even Better Educational Marketing Plan

Posted: Mar 31, 2017
Marketing strategies involve creating and coordinating many moving parts, from the initial big idea to the details of measuring results. It’s a big job to manage a marketing plan, much less tracking and optimizing it along the way. Here are five... read more

What Do You Know About Participants in Your Education Program?

Posted: Mar 21, 2017
You may have digital components of your programs or databases of your participants, but what do you really know? Most organizations have tracking data on their educational programs of some sort or another. Oftentimes though, this data may not... read more