Project Profiles

Presidential Youth Fitness Program (PYFP)

When PYFP found that its website was not performing as expected with key audience groups, it turned to MMS’s marketing and digital teams to assess where the barriers might be and to expand and enrich the content on the site.

  • After interviewing PYFP staff about the feedback they’d received from educators, MMS designed and revamped the website architecture and template layout, including new navigation that helps guide educators and administrators through the steps needed to implement PYFP in their schools.
  • MMS also provided marketing services, including directing photo shoots, developing new content for the site, and creating success stories that highlighted the implementation of PYFP in specific schools.