Project Profiles

American Heart Association

American Heart Association

The American Heart Association (AHA) launched a School Challenge around its online Be the Beat program to encourage students to learn what to do if they see someone suddenly collapse: call 911 and perform lifesaving, Hands-Only™ CPR by pushing hard and fast in the center of the chest.

MMS helped the AHA reach schools by providing targeted marketing to educators via an email marketing campaign and provided copy, creative direction, and deployment management for a series of four emails in seven target markets.

MMS created support for the program enrollment and registration system by providing a dedicated customer service representative for users in the field, program tracking, and online reporting tools.