Project Profiles

American Heart Association

American Heart Association

Understanding the importance of how fast thinking and decisive action can make all the difference for victims of sudden cardiac arrest, the American Heart Association (AHA) launched a School Challenge around its online Be the Beat program to encourage students to learn what to do if they see a teen or adult suddenly collapse: call 911 and perform lifesaving, Hands-Only™ CPR by pushing hard and fast in the center of the chest.

AHA turned to MMS Education to help them with their school marketing. MMS provided targeted marketing of the Be the Beat School Challenge to educators, via an email marketing campaign, with the goal of encouraging enrollment and participation. In addition to providing copy and creative direction for the email campaign, MMS managed the deployment of a series of four emails in seven target markets.

MMS also created and provided support for the program enrollment and registration system, using database systems available in house – as well as a help-desk function with a dedicated customer service representative answering email tickets and providing phone support for users in the field. Program tracking and online reporting tools were also made available to the client.