Knowledge connects ideas to effective
marketing and communications.

Marketing
Communications

Your product, message, and audience all intersect through your marketing and communications. We can help you develop the strategies, campaigns, and materials that are right for you.

Marketing

Our process begins with learning more about you and your audiences in order to strategize and develop a marketing plan. We then can provide the creative development, implementation support, project management, and results reporting. We recognize the importance of this process at each stage, taking into account the unique needs of educators and the windows of opportunity presented throughout the school year.

These are some of the ways we can help you market to educators and administrators:

Direct Response Marketing Email Direct mail Collateral List planning Online and Offline Advertising Web banners Print Interactive Tools Websites, microsites, and landing pages Product demos Product videos

Social Media Communities Campaigns Forms integration Event Management Conference and event planning Workshops and seminars Competition management and awards programs User Groups

Communications

For-profit and not-for-profit organizations alike need strategic communications materials that can help inform and inspire educators and stakeholders. When those materials are created strategically, they can help you break through the clutter to qualify leads, increase enrollments and registrations, and keep current customers and audiences engaged.

We can help you develop these tools in both print and electronic formats:

• White papers
• Field reports
• Research briefs
• Client profiles
• Newsletters
• Third-party bylined articles for education-market trade publications

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Marketing client profile

Communications client profile