800-523-5948, ext. 3122
TITLE: Sr. Director of Marketing
JOINED MMS IN: 2005
RESPONSIBILITIES: Kelly provides overall management of marketing strategies and services for client projects. She leads and directs the work of support and cross-functional team members in implementing marketing plans utilizing a variety of traditional and interactive marketing tactics and tools. She has developed, managed, implemented, and analyzed countless integrated marketing campaigns. Kelly has served on planning committees for conferences held by the Software and Industry Information Association (SIIA) and the Association of Educational Publishers (AEP). She is a champion of relationship marketing as a method of understanding and engaging prospects, customers, and stakeholders. She is also responsible for marketing and developing new business relationships for MMS.
PRIOR EMPLOYMENT: Prior to joining MMS, Kelly served as the Director of Client Services for a healthcare accounts receivable management firm and as a Senior Account Manager for a global communications firm.
EDUCATION: B.S. in business administration, with a marketing concentration from Holy Family University (PA). Kelly holds an Advanced Email Marketing certificate from the eMarketing Association.
ASSOCIATIONS: ISTE, AEP, SIIA, and DMA
PERSONAL: Kelly’s happiest spending time with her family and friends. A Jersey girl at heart, Kelly enjoys strolling through the beautiful Pennsylvania State Parks with her husband and three dogs–who never spotted a squirrel they didn’t want to chase.