As a companion to a physical museum exhibit on soil science, The Field Museum wanted to create a fun online destination that will attract teachers, parents and budding scientists alike.
MMS Education conducted usability interviews to
identify challenges with the existing Underground Adventure website,
then completely redesigned the site with an updated look, uniform
navigation, and content organized for ease of use, with separate
sections for teachers, students and parents.
We created a Virtual Tour
to encourage visits to the museum exhibit, and added a Critter Quiz
game with an "email-a-friend" feature to promote viral marketing of the
site.