Customized, Web-based Knowledge Management and CRM System

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SMA milk bottles

To better track and manage relationships, programs and activities in schools nationwide, MMS Education helped Dairy Management Inc. plan, develop and implement a highly customized online database and customer relationship management (CRM) system.

This proprietary web-based system, called School Market Access, supports Dairy Management Inc. and a network of more than 20 state and regional dairy councils with access to real-time data on their work in nearly 13,000 school districts and 100,000 school buildings in the United States.

In addition to a wealth of demographic data covering every school district in the country, School Market Access serves as a program and knowledge management system, enabling staff and managers to more effectively plan, track and report on their work — with anytime, anywhere access and accuracy.

MMS Education hosts, maintains and upgrades the system, and we provide user support through a help desk, online tutorials and embedded online job aids that walk users through specific operations right at the point of need.

Companion areas of the SMA system offer users access to online professional development courses, tools to manage grants and awards programs for schools, current information on education market trends, background information on marketing/outreach programs and much more.