A leading technology-based curriculum company had compiled a portfolio of elementary-based intervention products running on multiple platforms as the result of growing rapidly through numerous product acquisitions. Realizing that it needed to integrate its products and services into a comprehensive solution for the market, the curriculum company turned to MMS Education to help develop a product and marketing plan targeted to the elementary market.
MMS Education first provided a market overview of the trends and significant developments in its selected and specific markets, and then used a business screen process that analyzes the growth cycle of products compared to the industry growth cycle. The results of the business screen indicate the stage a product is in its lifecycle and the best marketing strategies to pursue in order to take it to the next level. MMS Education worked with the client’s product development, management and sales teams to develop a three-year marketing and product development plan designed to help the client roll out an integrated and comprehensive plan.