A prominent assessment publisher needed to more accurately project
demand for its products. The company sought insight into market
opportunities to ensure that its products were on target. Looking for
answers, they put MMS Education to the test.
By every measure, MMS Education passed with flying colors. We developed a customized set of surveys, screened prospects, and then conducted a combination of online surveys and telephone surveys with district- and building-level administrators. We determined what assessments they had used, their level of satisfaction with those assessments, and their future needs. After compiling the data, we analyzed the results and presented the client with a concise report indicating where market opportunities currently existed, and where they would be in the near future. The client used this information to formulate its strategy for revisions to its existing projects as well as its plans for future formative assessments. Since that time, the client has returned for additional market research for many of its other product offerings.
Lots of companies can handle routine online surveys, but when you need something more MMS Education has the answers. We help you make informed decisions and effective investments in the education market by arming you with up-to-date, targeted data about your products, programs and customers. In addition, we provide you with strategic analysis and recommendations based on the results of our market research.
For more than 30 years, organizations looking to make a positive impact in the K–12 and college markets have relied on MMS Education’s unparalleled insight on marketing trends, strategies and growth opportunities to help them plan, implement and achieve measurable goals.