Reaching Key Audiences Through Outreach Programs Striving to increase awareness of its programs designed to improve the nutrition of students and enhance school wellness, the Mid-Atlantic Dairy Association (MDA) turned to MMS Education for help in implementing its outreach programs.
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Customized, Web-based Knowledge Management and CRM System
To better track and manage relationships, programs and activities in schools nationwide, MMS Education helped Dairy Management Inc. plan, develop and implement a highly customized online database and customer relationship management (CRM) system.
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Marketing to Professors Since 1987, MMS Education has marketed FORTUNE Magazine for Time, Inc. through the FORTUNE Education Program. The program provides subscriptions to FORTUNE Magazine for college students, plus resource materials for professors to help them use the magazine in their business classes. MMS writes and edits the FORTUNE Preview Guide which is emailed to participating professors prior to delivery of the magazine. We also develop quizzes based on the magazine’s content and online resources to help professors present business information to their students in a timely, engaging manner.
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Selling Skill Improvement Products MMS Education recently was approached by a client seeking to increase sales of their online elementary and secondary (grades 4–12) writing improvement product. We responded by assembling a dedicated sales team to meet two major challenges the client faced.
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Selling Assessment Solutions In 2006, a major education assessment company wanted to increase sales of student assessment and skill improvement products designed for the higher education market. Some products were newly introduced or had been revised significantly in the past year. The company recognized the need for an increased sales effort that would reach more schools and increase use of their established and newer products.
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Managing Inside Sales When Disney Educational Productions wanted to transition from selling its educational products through a national catalog distributor to a dedicated, direct sales force, it turned to MMS Education.
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Market Research
A prominent assessment publisher needed to more accurately project demand for its products. The company sought insight into market opportunities to ensure that its products were on target. Looking for answers, they put MMS Education to the test.
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Supporting Teachers and Technology The Verizon Foundation has a goal to make a difference in the lives of students, teachers, families and the communities in which they live and work. To do this, they support the creation of quality educational resources and programs that enable lifelong learning and growth. Through Thinkfinity.org, the foundation provides educators with outstanding, free online educational resources and professional development to help improve student learning and achievement.
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Planning and Staging Events
Eating together as a family can have a powerful impact on the health and development of children. Studies show that eating at least one meal a day together encourages lifelong healthy eating habits, improves kids' nutrition and reduces at-risk behaviors. It also helps make families more cohesive. A food industry trade group approached MMS Education with an idea about hosting a conference to promote the idea of family meals, but they didn't know where to begin.
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Implementing an Awards Program A group of leading U.S. foundations wanted to address the decline in science scores among middle-school students. Their goal was to get more kids involved in science and technology through problem solving and community service.
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Capturing and Sharing Learning Action for Healthy Kids leads the fight against the epidemic of overweight, undernourished and sedentary youth by focusing on changes at school. The organization is helping to improve school wellness across the country — but it needed a way to capture and share the learnings from and impact of this remarkable effort, which involves a network of 51 state-level Teams representing thousands of volunteers, supported by a national coordinating group and guided by 60 national organizations and government agencies.
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Providing an Integration Strategy for Multiple Products A leading technology-based curriculum company had compiled a portfolio of elementary-based intervention products running on multiple platforms as the result of growing rapidly through numerous product acquisitions. Realizing that it needed to integrate its products and services into a comprehensive solution for the market, the curriculum company turned to MMS Education to help develop a product and marketing plan targeted to the elementary market.
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Redesigning Web Sites As a companion to a physical museum exhibit on soil science, The Field Museum wanted to create a fun online destination that will attract teachers, parents and budding scientists alike.
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