Quantitative and qualitative market research play a key role in shaping the right strategy and approach to the education market. MMS Education helps you make informed decisions and effective investments in the education market by arming you with up-to-date, targeted data about your products, programs and customers. In addition, we provide you with strategic analysis and recommendations based on the results of our market research.
Click here to read a research success story.
Our market research capabilities include:
- Brand awareness studies
- Customer satisfaction surveys
- Product pilot testing
- Product development research
- Utilization and impact studies
- Market and trend analyses
- Competitive analyses
Methodologies:
- Focus groups
- In-depth telephone interviews
- Market scans
- Online surveys
- Pilot testing
- Printed surveys and questionnaires
- Telephone surveys
Some of our market research clients include:
- California School Boards Association
- Children’s Television Workshop
- The College Board
- Disney Educational Productions
- Educational Insights
- The Field Museum
- Globe Fearon
- JuniorNet Corporation
- The Kennedy Center/ArtsEdge Web service
- Law School Admission Council
- The Meserve/Kunhardt Foundation
- National Association of Secondary School Principals
- National Public Radio
- PBS Stations
- PBS Teacher Resource Service
- PLATO Learning
- Random House
- Recording for the Blind & Dyslexic (RFB&D)
- Riverside Publishing (Houghton Mifflin Harcourt)
- USA Today Education Program
- Walch Publishing
For more information about our market research services, please Contact Us.